Regret Avoidance

"Psychologists have found that individuals who make decisions that turn out badly have more regret(blame themselves more) when that decision was more unconventional". (Bodie, Kane & J.Marcus, 2009)

For example, u have chosen to study in a highly-rated university which is much more competitive and requires addtional effort on studies. When all your friends graduate smoothly on time from other common institutions but u haven bcos failing some subjects and have to redo them, regret avoidance applies.

P/s: I've seen her again in lib.